I know what you’re thinking.
But do a quick Google search and you’ll quickly see there are no shortage of articles dedicated to teaching you “how not to be a douche-bag on Facebook, Twitter and LinkedIn”.
Pinterest is the new kid on the block, and people are still working out the rules of engagement, but this article will teach you how to show up with impact on Pinterest. And not only will it improve your experience when using the platform, but when you master the art of Pinterest etiquette, you’ll improve your customers experience too.
The Rapid Rise of Pinterest: Why this even matters
Not many social networking platforms have experienced the rapid growth that Pinterest has since its release four years ago. The data shows that around 50 million users are viewing and utilising Pinterest, 2.5 billion times per month! Needless to say, Pinterest has become an amazingly valuable marketing platform for personal and corporate brands to share visually stimulating themed content, and gain more customers, clients, followers and brand advocates.
Etiquette? What’s that …
For those who are unfamiliar with the term (don’t down yourself if you are!) the very definition of etiquette via Webster’s Dictionary is: “The customary code of polite behaviour in society or among members of a particular profession or group.”
As a Pinterest user, regardless of what you are sharing, you have made yourself and possibly your brand, a part of the Pinterest community. This means that proper Pinterest etiquette is required in order to make sure your presence is a pleasurable, informative, and fun experience for your target audience and customers.
Good social media etiquette is not optional… …unless you want to be ignored!
These guidelines that will help you become a firm favourite within the Pinterest community, and they’ll also help you avoid some sticky issues as far as legality is concerned. ‘Cos aint nobody got time to be sued because of their Pinterest activities…I mean, seriously!
How to show up correct on Pinterest: Pinterest etiquette 101
- Make sure your image sends users directly to the targeted content. Your content should take them directly to what they want to see. For example, if you pinned a new release of knitted baby blankets, chances are your customer who follows that link will want to see where they can purchase or find out more about the product. Don’t send your target audience rifling through random websites or to an empty page with nothing but a photograph on it. You’ll lose their interest and their cash.#Fail
- Take care that you are pinning things you have permission to pin. It stands to reason that if a site you’re browsing on the web has a Pin-it icon, they WANT you to pin their content, so pin away. But when it comes to managing your brand page on Pinterest, it’s very important to make sure that any image you pin to your boards from your site, or upload via your desktop – you actually own the right to.I wasn’t able to find evidence of any major legal actions taken on a company regarding copyright infringement on Pinterest, but it’s only a matter of time, so let’s not start with yours, eh.
- Don’t over-repin. Did you know that over 80% of pins on Pinterest are repins? Pinning like crazy can be fun, and it’s very easy to get caught up pinning your little heart out but, make sure you’re only repinning things that are truly worthy of sharing.
- Pinterest is a social networking platform… BE SOCIAL! With a single click you can like or repin something to your boards that will be seen by your followers and prospects. However, it’s rare that others really take the time to comment on any of the content being shared. If you’re repining something from the original content creator, be sure to reach out with some encouraging or positive words in the process. Power tip: This simple tactic will also see you grow your followers.
- Limit the self-promotion just a bit. Sure, you may be there to publicise your e-commerce store and your market your products, but just like you’ll want to avoid insane repining, you’ll also want to avoid slamming your followers with self-promoting pins. Of course, links to your products are encouraged, but keep in mind that this shouldn’t be the only type of content that you’re sharing.
- Tweet: Pinterest pro-tip via @brazencw: Give proper credit where and when it’s due. If you’re sharing or repining something, be certain that you’re using the original URL and naming its source in the pins description.
- Be respectful and positive. Like any social media networks, you’ll come across content you find distasteful or of little merit. Move right along….nothing to see here. Don’t waste your time with negative or inflammatory comments. It’s a waste of everyones time. And if your followers notice your funky attitude, we’ll that’s not exactly good for your reputation, is it?
- Host contests. People love to compete…but when you do…make sure your contests are fun and easy to take part in. The key to these contests being a success is to make sure that the barrier to entry is not too complicated or time consuming – not to mention a fabulous prize or prizes, that will get your followers attention.
Now, these are only a few tips and tricks to show up on Pinterest like a pro. You wouldn’t want it said that you came to the party, but forgot your manners!
But don’t get too hung up about being the perfect pinner from the get go. With time and effort, and trial and error, if you follow these rules you’ll soon discover how Pinterest marketing can help you grow your social media presence and make more sales.
So over to you?
Did we miss any crucial Pinterest etiquette tips?
Is there a tactic that you’re using with great results?
Why not come and share it with us in the comments, and if you’ve found this article useful please share it with others via social media.
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