How To Get More Traffic To All Your Content
Before we look at my top three content distribution channels, I think it’s important that we first get clear about what content distribution is.
Content distribution, is when you promote your content using multiple media formats, through various social media channels.
These channels can be categorized into three groups: Owned, rarned, and paid.
So let's look at how distribution looks through different channels.
If you’ve read or watched my content for any length of time, you’ll know I’m fanatical about email marketing.
Well it's a great low cost way to stay connected with your audience, and repeatedly bring them back to your website - without being super salesy.
My Top tips for distributing your content via email
The success of your email marketing is based on having a strong email open rate and email click thru rate.
Now there are things you can do to improve that organically such as:
Top Tip: When it comes to email marketing you need to keep testing thing. Start with testing subject lines, then test email lengths, send times, and link placement.
Then we get to the thing that many people find uncomfortable - managing unsubscribes and systematically cleaning your list at regular interval.
There used to be a time when I took unsubscribes personally, this was when I looked at subscribers as a vanity metric and was more concerned with having a large numbers of subscribers, then a number of engaged subscribers who actually BUY something.
When someone subscribes from you list it's not a time to get down in the dumps as it's actually a good things as:
Something you also may not be aware of is that your email service subscriber will start to suppress your email and delivery, if you're sending out large amount of email to what is effectively a totally disengaged audience.
That's why it's important that you clean your email list (delete disengaged subscribers) at regular intervals.
I usually clean my list at least once per quarter. You'll find if you adopt this practice, not only will you pay less for your list, but you'll also improve your email delivery rate, open rate and click through rate, which means you'll make more sales.
So far from being an indicator of failure, keeping your email list clean and upto date is really a great practice to get into.
Tip top: Clean your list every quarter, by deleting everyone on your list who hasn't opened one of your emails in the last 90 days.
Before you delete these subscribers, download a CSV file - this was you can upload this to Facebook and create a lookalike audience to market to.
Check out these three email service providers:
You may not consider Instagram as the first port of call when it comes to promoting your content, but I want you to think again.
Here's the thing...
As the instagram platform has grown and matured it has become much more than just an image sharing platform.
You can now share all types of media and content has become more interactive than ever before. This means if you're clear about how each channel works, you can create a strategy which is suitable to the platform.
My tops tips for promoting your content on Instagram
You wrote an article on 5 ways to fold napkins over on your blog. This could be re-purposed for IG in the following ways.
While you definitely want to get as many viewers as possible over to your website, it's also important that you're creating content that is engaging on the platform it's originally found on.
For a long time there's been a statistic floating around that it takes customers at least 7 interactions with your brand before they have a strong enough sense of brand awareness or feel comfortable to purchase from you.
If you're a small/unknown indie brand, it may require more interactions.
Think about how you can use Instagram to help you increase those interactions, in a way that helps build the know, love, trust factor of your brand.
Top Tip: Online shopping journeys with seven interactions produce the healthiest sale, according to new research - Net Imperative
Pinterest has got to be one of the most underutilized and misunderstood social media platforms, especially by newbie ecommerce business owners.
What they fail to realise is that Pinterest is one of the biggest search engines, third to Google and Youtube.
Which means if you make sure you're creating the sort of visuals that work well on the platform, this is a sure fire way to bring in more views and traffic.
One of my favourite tools for automating my content on Pinterest has got to be Tailwind and Tailwind tribes.
My top tips for distributing your content on Pinterest:
Click this link to check out Tailwind and discover how this tool can help you increase your reach and improve your traffic.
If you have limited time and a limited budget you'll probably want to limit your content marketing to free methods only.
However, even spending just a few dollars a day used paid traffic methods can really improve and speed up your results.
This particular course isn't about paid traffic so I'm not going to go into the ins and out of how to generate paid traffic, but I will tell you that I've found spending a few dollars each day promoting content on Pinterest and Facebook really help.
The important thing to remember when using paid traffic is to make sure you have retargeting set up, so you can reconnect with those visitors at a later date, first time visitors to your website rarely convert into paying customers, and that stands for free and paid traffic.
This is one of the shorter chapters in this training, but it's actually one of the most important as,if you don't have a content distribution channel it won't matter how bomb your content is, no one will see it, and if no one sees it, your content won't help generate traffic or sales.