So… I’m about to riff on a topic that some may find uncomfortable… but… here’s the thing–that’s probably because you’re not doing your part. Let me explain…
As small business owners trying to build our online empires, often you have limited financial/time resources.
You give your business everything you’ve got, but sometimes it feels like you’re pushing water up stream. All on your own.
After the initial pat of the back, you’re often left with little support from family and friends, yet you KNOW that if you want to get your brand out there, you need support, right?
We’ll there’s a common sense way to garner that support which many online store owners overlook (to their detriment). It goes a little something like this:
Do unto others as you would have done unto you
(even if you don’t know them, YET!)
What do I mean by that?
PAY IT FORWARD: How to activate the law of reciprocity
1. Support other small business owners – shop with them & help them make money
2. Promote their sales & offers (if you think your friends/family/audience would dig their products/services
3. Share their blog & social content if you found it helpful, informative or entertaining
4. Recommend their brands/businesses to your friends, family & biz associates
5. Be consistent. Show up, support, encourage & motivate
Why? It activates the law of reciprocity.
As YOU do unto others… you’ll find you’ll start getting it back… funny how that works!
If you’re expecting people to promote you, shop with you, buy your services, recommend you to others, share your content, etc. And you’re not doing that VERY same thing for others, you’re going to find this entrepreneurial journey an uphill struggle.
You also limit your opportunities for collaboration and connections – yet you won’t even know it.
Pay it forward – BE the help & support you need to grow YOUR business, for someone else’s business… and see what happens?
[Tweet “Be the help you need to help some else’s business #ecommerce #shopify”]
So before I wrap this up…let me ask you a question: When was the last time you did ANY/ALL of what I just mentioned above? Think about it… go on .. I’ll wait…
[Tweet “Wanna 4x the traffic to your online store? Take the BYB challenge.http://bit.ly/bybprolive”]
Remember this: A rising tide lifts ALL boats #bethetide
Love & hustle,
Stacey Brazen xo